Overview
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Divide and conquer! Use the power of hypersyndication to distribute audio and video content across all media platforms more quickly and more efficiently.
Syllabus
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Introduction
- Welcome
- The concept of hypersyndication
- Why do you need to hypersyndicate?
- How online behaviors are changing
- Best practices for online video
- What is RSS?
- Best practices for RSS
- Finding a RSS feed
- Syndication with Twitterfeed
- Syndication with Hootsuite
- Using video-sharing sites
- Always read the terms of service
- Compressing files for computer playback
- How to use Adobe Media Encoder
- The rise of smartphones
- The importance of adaptive streaming
- Using YouTube for mobile devices
- Using Vimeo for mobile devices
- Distributing audio with SoundCloud
- Why use a podcast
- Creating a podcast
- Submitting a podcast to iTunes
- Getting found on iTunes
- Compressing files for mobile devices
- Normalizing your audio
- Why use streaming to target TVs
- Using YouTube to target televisions
- Using Vimeo to target televisions
- Comparing 4K to 1080p to 720p
- Why visual branding matters
- Creating a consistent look from site to media player
- Have a call to action
- Choosing a color palette
- Validate your RSS feed with Feed Validator
- Optimize your RSS feed with FeedBurner
- Monitor your RSS feed with FeedBurner
- Final thoughts
