Overview
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Give your sites and applications hidden powers. Learn how to use structured semantic data to determine how sites appear online and boost your search rankings.
Syllabus
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Introduction
- Appreciating the value of the semantic web
- Introducing schema.org, a standardized way of describing items
- Comparing JSON-LD, RDFa, and microdata for implementing data schemes
- Using itemscope and itemtype to add meaning
- Adding itemprop to expand on meaning
- Embedding schemas in schemas
- Using the meta tag for information that cannot be marked up
- Using the Structured Data Markup Helper for microdata
- Testing your microdata markup with the Structured Data Testing Tool
- Challenge: Marking up a document with microdata
- Solution: Marking up a document with microdata
- Writing JSON-LD by hand
- Working with the Structured Data Markup Helper
- Testing our JSON-LD code with the Structured Data Testing Tool
- Challenge: Marking up a document with JSON-LD
- Solution: Marking up a document with JSON-LD
- Understanding rich search results from Google
- Writing JSON-LD code for rich search results with a recipe
- Testing and previewing the rich results code
- Challenge: Rich search results for courses
- Solution: Rich search results for courses
- Next steps
