How to name your brand or product

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Free Online Course: How to name your brand or product provided by Skillshare is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. How to name your brand or product is taught by Faye Brown.

Overview
  • Naming your company or a product is often the first step to successful branding, but can also be one of the hardest to get right. Join me in this class to help you on your brand journey. 

    We will explore 10 ways to go about naming your brand or product. I will give big brand examples of each option and discuss the pros and cons before talking about they might work for you. 

Syllabus
    • Introduction to the class
    • What we will cover
    • Descriptive
    • Evocative
    • Historical
    • Arbitary
    • Composite
    • Invent a new word
    • Geographical
    • Pairing words
    • Acronyms
    • Using your own name
    • Next steps
    • Outro