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"Content is the ONLY thing that markets."
Join Career.Ambition.Growth—content development firm and blog—creator, Joanne Augustin, for an information-packed class on how to leverage content marketing to your brand’s benefit.
As a business owner and/or marketing professional, your job is to effectively communicate your brand's objectives (products/services/value proposition) to your target market. Content serves as that piece of communication needed to drive a desired user action, such as making a purchase or subscribing to an email list.
This course will show you how to effectively align your brand's digital messaging in effort to increase conversion and engagement through crafting a successful content strategy plan.
In this class, you'll explore:
- The Fundamentals of Content Strategy (Brand Awareness, Online Content, Email Marketing, Social Media Marketing, & Influential Marketing)
- Recommended Content Cadence Per Channel
- Content KPIs (Key Performance Indicators)
- The Components of a Content Planning Template
Each lesson includes actionable advice backed by data and experience, in the form of strategies and examples. The course also includes an exclusive downloadable worksheet to help you navigate the process of creating a content strategy plan bound to yield nothing but successful results.
This class is ideal for current or aspiring small business owners, entrepreneurs, solopreneurs, brand managers or team members looking to expand their content marketing knowledge.
Overview
Syllabus
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- Intro: Content is the Only Thing that Markets
- The Fundamentals of Content Marketing Part 1
- The Fundamentals of Content Marketing Part 2
- Where does your brand fit in the Content Strategy Mix?
- The Customer Journey
- The Importance of a Balanced Content Mix
- Establishing a Content Cadence that Yields High Engagement
- How to Measure the Success of Your Content
- Content Planning Template Demo
- Next Steps: How to put your new Content Strategy Plan into action
