Overview
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Learn how design influences thinking by generating emotional and intellectual responses from viewers, users, and consumers.
Syllabus
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Introduction
- How design makes us think
- Design and response
- How we perceive beauty
- Color, shape, pleasure, and seduction
- Seduction in action
- Value
- Efficiency in communication
- Visual cues
- Resources and function
- What's funny and why does it matter?
- How to be funny
- The power of problem solving
- Intelligent and innovation visual cues
- Innovation and visual cues
- Anger and hate
- Pride and community
- Civic and athletic pride
- Innocence as a marketing tool
- Ignorance is not innocence
- What is nostalgia?
- Visual cues of nostalgia
- Does honesty matter?
- Honesty, authenticity, and trust
- Conclusion
