Overview
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Grow your business with growth hacking. Learn growth hacking techniques to generate new ideas and accelerate sales and customer acquisition.
Syllabus
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Introduction
- Grow your business with growth marketing
- What is growth hacking?
- History and evolution of growth hacking
- Goals of growth hacking in marketing
- How to be a growth hacking leader
- A disclaimer on growth hacking
- The agile growth hacking process
- Leading and building growth teams
- Using customer interviews
- Who are your customers?
- Communicating your North Star metric
- What are OKRs and how are they used?
- How to lead an OKR strategy session
- Using the Lean Canvas for marketing
- Drafting your Lean Canvas
- The digital marketing and sales funnel
- What is the customer journey
- Mapping the customer journey
- Excel through the customer journey
- What are marketing growth levers?
- Identifying marketing growth levers
- What are growth loops?
- Growth loop examples
- Management of the product life cycle
- Technology adoption life cycle
- Excel through the product life cycle
- Evaluating product market fit
- Growth process in action
- Generating ideas and team communication
- ICE for project and time management
- Failure and maintaining a positive outlook
- Digital marketing fatigue
- Leverage your customers to improve sales
- Retain your users to improve sales
- Data-driven growth marketing
- Exclusivity as a sales strategy
- API integrations
- Key data metrics to track and report
- Monthly recurring revenue (MRR)
- Churn rate
- Measure customer acquisition cost (CAC)
- Next steps
