Graphic Design: Small Business Identity Redesign

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Free Online Course: Graphic Design: Small Business Identity Redesign provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Graphic Design: Small Business Identity Redesign is taught by John McWade.

Overview
  • John McWade walks us through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after."

Syllabus
  • Introduction

    • Project overview
    1. Logo Design and Project Overview
    • Developing a creative brief
    • Evaluating the "before"
    2. From Imagery to Design
    • Exploring the "world of"
    • Brainstorming
    • Making forced random connections
    • Selecting favorites to render
    3. Finalizing the Design
    • How to choose a typeface
    • How to choose colors
    • How to use the logo
    Conclusion
    • Review