Overview
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Learn how to design a simple, elegant logo—even if you've never designed one before—with these tips and tricks from Before & After creator John McWade.
Syllabus
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Introduction
- Welcome
- What is a logo?
- What makes a good logo?
- How not to design a logo
- The real Apple
- Keep it simple
- Try repeating elements
- Don't mix styles
- It doesn't have to be unique
- It doesn't need an obvious connection
- Don't be swayed by showy typefaces
- Keep name and mark separate
- Be consistent
- A few trouble spots
- Think beyond the logo
- Next steps and thank you
