Overview
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Explore good typographic practices. Learn how to select and use type to add impact, how type is measured, and how factors like spacing and alignment affect your design.
Syllabus
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Introduction
- Welcome
- Why good typography matters
- The power of type
- The theory of typographic relativity
- Getting the most out of this course
- Serif vs. sans serif
- Display type vs. text type
- Type history
- Type classification
- Other type categories
- Guidelines for combining typefaces
- Using cases
- Anatomy: Parts and shapes of type
- Size and measurements of type
- Type families: Widths, weights, and slopes
- Reviewing the terminology of type, based on function
- Working with color and tonal weight: Exercises
- Kerning and kerning pairs
- Tracking and leading
- Exploring variations in type alignment
- Hyphenation and justification
- Indents, outdents, and hanging punctuation
- Other typographic best practices
- Where type begins: The mark of the hand
- Related parts and shapes: Family resemblances
- Designing a typeface
- How legibility and readability differ
- Examining factors affecting legibility
- Hierarchy and functionality
- Systematized hierarchy
- Paragraphs, drop caps, and entry points
- Typographic abominations
- Opposing forces of typography
- The grid: A structure for containing type
- Contrast and scale
- Typographic expressiveness
- The emotional impact of type
- Three-dimensional type
- Working with numbers
- Expert characters and analphabetic symbols
- Using typography to navigate content
- Using typography to navigate the environment
- Managing fonts and building your type library
- Developing your typographic eye
- Breaking the rules
- What's next
