Overview
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Learn the properties of color, and how to use it to tell stories, create moods, draw attention, and add new possibilities to your creative toolbox.
Syllabus
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Introduction
- Welcome
- Traditional media to digital: The long and winding road of color
- Exercise files
- Introduction: How color shapes meaning
- Universal, cultural, and personal symbols of color
- Concepts made clear
- Brand identity and language
- Sequence and pattern
- What is the color wheel?
- Primary colors, primary concerns
- Playing with complementary colors
- Tertiary colors: The basics of brown and gray
- An overview of elements
- Value is not a moral judgment
- Saturation to neutralization
- Temperature: How hot is hot?
- Textures, marks, dashes, and dots
- Seeing through color: Opaque, translucent, and transparent
- What is contrast?
- Creating focus: Living on the edge
- Creating the readable image
- Connecting contrast with content
- Illuminating light
- The effect of contrast in light
- Value and saturation
- On temperature
- On complements
- Secondary and reflected light
- RGB vs. CMYK
- An introduction to palettes
- Limited palettes: A harmonious color palette
- Harmony and discord
- Unifying color grounds
- Unifying glazes and layers
- Charting a color family
- Balance of shapes: How much is too much?
- Weaving textural color
- Color in context
- Color blindness
- Challenge: Deconstructing color
- Solution: Demo of deconstructing color
- Conclusion
