Overview
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This course offers everything you need to take advantage of the latest features of Google Analytics. Learn how to manipulate reports, analyze data, and segment your audiences.
Syllabus
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Introduction
- Unlock the power of Google Analytics
- The importance of digital analytics
- How does Google Analytics work
- Google Analytics hierarchy
- Dimensions and metrics in Google Analytics
- Channels in Google Analytics
- Source and medium in Google Analytics
- Campaign Tracking in Google Analytics
- Setting up Google Analytics
- Tracking data in Google Analytics
- Learning Google Analytics reports
- Navigating Google Analytics interface
- Google Analytics acquisition reports
- Google Analytics engagement reports
- Google Analytics demographics reports
- Viewing audiences and analysis
- Your path forward with Google Analytics
