Google Analytics for Beginners - Taught by a Former Googler

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Free Online Course: Google Analytics for Beginners - Taught by a Former Googler provided by Skillshare is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Google Analytics for Beginners - Taught by a Former Googler is taught by Ben Lund.

Overview
  • In this Course, I'm going to share how anyone with a website can setup Google Analytics to take advantage of robust website reporting analytics through this free tool. 

    Specifically I'm going to cover in Google Analytics

    • What Google Analytics is
    • How to setup Google Analytics
    • Top reports in Google Analytics to review
    • How to track visitors from multiple sources within Google Analytics 
    • How to setup integration with Google Ads to Google Analytics
    • How to create goals in Google Analytics (i.e. revenue earned, contact form submissions, pages per visitor, etc.).

Syllabus
    • Google Analytics Intro
    • How to Setup your Google Analytics Account
    • Top Google Analytics Reports I like to Pull
    • How to Track all of your Marketing via Google Analytics