Google Analytics for Beginners

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Google Analytics for Beginners provided by Independent is a comprehensive online course. Google Analytics for Beginners is taught by Google. Upon completion of the course, you can receive an e-certificate from Independent. The course is taught in Englishand is Free Certificate. Visit the course page at Independent for detailed price information.

Google via Independent

Self Paced

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

Syllabus

Unit 1: Introducing Google Analytics
- Lesson 1: Why digital analytics?
- Lesson 2: How Google Analytics works
- Lesson 3: Google Analytics setup
- Lesson 4: How to set up views with filters
Unit 2: The Google Analytics Interface
- Lesson 1: Navigating Google Analytics
- Lesson 2: Understanding overview reports
- Lesson 3: Understanding full reports
- Lesson 4: How to share reports
- Lesson 5: How to set up dashboards and shortcuts
Unit 3: Basic Reports
- Lesson 1: Audience reports
- Lesson 2: Acquisition reports
- Lesson 3: Behavior reports
Unit 4: Basic Campaign and Conversion Tracking
- Lesson 1: How to measure Custom Campaigns
- Lesson 2: Tracking campaigns with the URL Builder
- Lesson 3: Use Goals to measure business objectives
- Lesson 4: How to measure Google Ads campaigns
- Lesson 5: Course review and next steps

4.9, based on 10 Course votes at GetYourEducation

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Language

English
Certificate
Certificate Available
Date of Start
27th July, 2022
Level
Beginner
Price
Free Certificate
Provider
Independent
Taught By

Google
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Google Analytics for Beginners

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