Overview
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Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
Syllabus
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Introduction
- Understanding your digital customers with Google Analytics
- Digital analytics and key concepts
- How does Google Analytics work?
- Set up a Google Analytics account
- Install the Google Analytics tracking tag
- Properties and views
- Accessing Google demo data
- Navigation basics: View, search, side panel, reports, and admin
- Introduction to reports
- Metrics and dimensions: The importance of scope
- Graph data over time in reports
- Using annotations in analytics reports
- Different ways to view data
- Basic inline filters
- Advanced inline filters
- Introduction to segmentation in Google Analytics
- Create and apply persistent segments in reports
- Who are your users?
- Audience overview
- Demographics and interests
- Geographic location
- Technology
- Mobile
- Where are your users coming from?
- Channels
- Source and medium
- Referrals
- Campaign tracking
- How are your users engaging?
- Site content
- Site speed
- Introduction to events
- Event reports
- How are users converting?
- Understanding funnel visualization
- Visualizing funnels with Goal Flow
- Real-time data report
- Configure your GA account
- Manage user accounts
- Set up goals
- Next steps
