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Join Mailchimp's Allyson Van Houten and learn how to craft an email marketing strategy that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.
Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit "send"? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources.
Whether you're kicking off a new campaign or looking to revamp your strategy, the lessons you'll learn will be universal to all small business email marketing.
Mailchimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.
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Looking for more inspiration? Head here to discover more classes on marketing.
Overview
Syllabus
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- Introduction
- Your Assignment
- Email Marketing Overview
- What is the goal?
- What content do I include?
- What types of email should I send?
- How often should I send?
- What are examples of great campaigns?
- Campaign Creation: Build a Subscriber List
- Campaign Creation: Segment Subscribers
- Campaign Creation: Write
- Campaign Creation: Design
- Campaign Creation: Test, Send, Analyze
- Common Pitfalls and Final Thoughts
