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Get Social with Social Studio

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Free Online Course: Get Social with Social Studio provided by Trailhead is a comprehensive online course, which lasts for 5-6 hours worth of material. The course is taught in English and is free of charge.

Salesforce via Trailhead
5-6 hours worth of material
Self Paced
Overview

  • Learn how to publish, engage, and analyze the social web with Marketing Cloud Social Studio.

    • Listen to your social community, publish compelling content, and engage online.
    • Learn how to set up and administer your Marketing Cloud Social Studio account.
    • Create and manage social posts to enhance your customer experience.
    • Use Social Studio Analyze data to connect with your customers.
    • Integrate social media with Social Customer Service.
    • Showcase your social presence with Salesforce Command Center in Marketing Cloud.

Syllabus

    • Social Media Marketing & Engagement
      • Analyze Social Media Conversations
      • Publish Compelling Content on Social Media
      • Engage Your Social Community
    • Social Studio Basics
      • Get Started with Social Studio
      • Administer Social Studio
      • Create a Workspace
      • Add Topic Profiles
      • Tune the Sentiment Model
    • Content Publishing with Social Studio
      • Get to Know Social Studio Publish
      • Create Social Posts
      • Manage and Share Content
      • Use Macros and Connect Apps to Automate Processes
    • Social Studio Analyze
      • Listen to the Social Web
      • Summarize Data with Dashboards
      • Evaluate Datasets with Workbenches
      • Analyze Reports
    • Social Customer Service Strategies
      • Get Started with Social Customer Service
      • Deliver Engaging Social Customer Service
      • Serve Your Customers Effectively with Social Customer Service
      • Take Social Customer Service to the Next Level
    • Salesforce Command Center in Marketing Cloud
      • Get Started with Command Center
      • Visualize Your Social Presence
      • Incorporate Multiple Digital Channels
      • Customize Command Center

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