Fundamentals of eCommerce

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Fundamentals of eCommerce provided by FutureLearn is a comprehensive online course, which lasts for 12 weeks long, 3 hours worth of material. Upon completion of the course, you can receive an e-certificate from FutureLearn. The course is taught in Englishand is Paid Course. Visit the course page at FutureLearn for detailed price information.

Overview
  • Learn how to build a successful eCommerce website from start to finish

    Whether you’re starting up or scaling up, discover the strategies, tactics, tools, and platforms to grow your eCommerce business.

Syllabus
  • Courses under this program:
    Course 1: How to Get Started in eCommerce
    -Discover the basics of eCommerce and develop frameworks to boost your chances of success when selling online.

    Course 2: Research and Prepare: Understand eCommerce Customers, Products, and Propositions
    -Explore how to research your target shopper, understand how they discover products on the digital shelf, and capture reviews.

    Course 3: Grow and Scale Your eCommerce Business
    -Discover how to grow your eCommerce store using the best marketing techniques to acquire, convert, engage, and retain customers.

    Course 4: Creating and Measuring Success in eCommerce
    -Learn how to develop clear and effective strategies to run your eCommerce business and measure success.