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What techniques turn a single wedding photograph into a powerful, multi-dimensional storytelling tool? In this captivating course, professional wedding photographer Jim Garner will teach you how to transform your photography business by thinking like an artist.
Jim will share hard-won industry secrets — learned from decades at the helm of one of the nation’s leading wedding photography studios — guiding you through the creative journey from picture-taker to storytelling. You’ll explore tools and strategies that will make your workflow more streamlined and your studio more profitable. During live action photo shoots, you will watch Jim’s “story shooting” philosophy in action — as he demonstrates how posing, shooting, and lighting contribute to the strength of the visual story.
By the end of this course, you have a full grasp of the art of storytelling and be able to apply this new way of thinking to every aspect of your business.
Overview
Syllabus
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- Evaluate Yourself and Your Business
- Transforming Our Business
- Reinvent in 2014
- Embrace the Philosophy
- Picture Taker vs. Story Shooter
- The Philosophy in Action: Testimonial
- Identify your Unique Style
- 5 Steps to Experimental Style
- Defining Your Goals - 10 Year Plan
- Unleash Real Profit
- Wedding Sales Part 1
- Wedding Sales Part 2
- Product and Partnerships
- Camera Gear
- Client Testimonial: Trica and Drew
- Refine Your Craft
- Experiential Awareness
- Shoot: Groom and Groomsmen
- Shoot: Bride's Details
- Shoot: Bride and Bridesmaids
- Shoot: Bride and Groom
- Shoot: Group Shots
- Shoot: Couple In Bright Sun
- Goals in Post Processing
- Post Process: Stretch and Texture
- Post Process: Skin
- Post Process: Hard Light Retouching
- Album Design: The Formula
- Album Design: The Album Design: Demo with Andrew Fundy
- Take Control: Workflow Part 1
- Take Control: Workflow Part 2
- Work Enviorments
- Master Client Communication and Experience
- 10 Opportunities for Communication
- Refine, Reinvent and Thrive
- Location Night Shoot
