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Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma.This Specialization will provide you with the skill set needed to help achieve the next step in your career.
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Course 1: Accounting: Principles of Financial Accounting
- Offered by IESE Business School. Financial Accounting is often called the language of business; it is the language that managers use to ... Enroll for free.
Course 2: Finance for Managers
- Offered by IESE Business School. When it comes to numbers, there is always more than meets the eye. In operational finance, you will learn ... Enroll for free.
Course 3: Marketing: Customer Needs and Wants
- Offered by IESE Business School. Understanding who your customers are and what they need and want is at the heart of successful marketing ... Enroll for free.
Course 4: Organizational Behavior: How to Manage People
- Offered by IESE Business School. Peter Drucker, a pioneer in the field of management, once said that people have a perverse tendency to ... Enroll for free.
Course 5: Analysis of Business Problems
- Offered by IESE Business School. When does an opportunity to increase the bottom line become a liability for long-term brand sustainability ... Enroll for free.
