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Logo Design Student Work
DESIGN A LOGO THAT GRABS ATTENTION
A logo is typography (logotype) and/or an icon (logo mark) that sets us apart from everyone else. A logo compresses meaning into a small, well composed unit, a unit that will be integral to your entire brand. That’s a lot of pressure for any design! A creative logo design has to be on point, it must be relevant, it must communicate, and it gives your organization a professional, polished, and well-thought-out look.
Whether you're just starting out and need a logo, looking to redesign or update your existing logo, or simply want to refresh your logo design skills, this class is for you!What we will do in this class:
You will design a logo - for yourself, for a startup, for a friend's or family business, or redesign a logo for company you admire or one you simply don't like.
Who this class is for:
- You are interested in logo design but don’t know where to start.
- You need a logo and want to do it yourself.
- You've designed logos before and want to refresh your skills.
- You're a small business owner with no budget for a designer.
Overview
Syllabus
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- Trailer
- Choose a Logo to Design, Identify Your Target Audience
- Create Mood Boards
- Post your Mood Boards
- Sketching Pep Talk, Show and Tell
- Illustrator techniques for smoothing out those rough edges
- Moving Forward with Your Best Sketches
- Considering Logo Sketches
- Sketches and Go to Finish Choices
- Rough Comps of Your Finished Logos
