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the things you will learn thru this master class :
- How Facebook works and what do you need to do to create successful ads.
- How to create stunning photos for your products for FREE and avoid the awful photos of Ali-express that everybody else uses.
- How to create a converting video that will catch the eyes of your prospects and make them hit that buy button and pull out their credit cards.
- How to create an attractive thumbnail for your videos.- How to enhance your copywriting and write better ads text that will seduce facebook users and make them read your ad carefully.
- The things you need to be aware of to not get banned from facebook
- What is a facebook pixel and why it is important for your business and how to install it on your website.
- Which conversion event to choose for your pixel.
- The secret that nobody shows you elsewhere to succeed in Facebook ads.
- How to choose your campaign objective, your daily budget and the devices you want the ad to show on
- How to choose well your target audience, and this will save you a lot of money, because you will not be paying money to facebook to show your ad to people that are not interested.
- How to do efficient retargeting campaigns with different layers and not just basic retargeting.
- How to create an ad with thousands of likes and comments and shares.
- How to read data, and which metrics you need to concentrate on.
- How to know if a product is a winner, when to kill and ad and when to scale it.
- How to scale well your campaigns both vertically and horizontally
- How to use effectively lookalike audiences.
Overview
Syllabus
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- Introduction
- Understand How Facebook Ads Works
- Introduction to Facebook Ads Campaign Structure
- Understand the CBO (Campaign Budget Optimization)
- How to Check Out Your Competitors Ads
- How to Create Awesome Images for Your Ads
- Best Tips for Creating a Video for Your Ads
- How to Create Simple Videos for Your Ad (Using Your Product Images)
- Step by Step Video Ad Creation
- How to edit your video ads on your mobile
- Copywriting for FB ads - Master the ad text of your adCopywriting For FB Ads -
- Campaign Objectives
- Facebook Ads Updates After the IOS 14
- Getting Familiar With the Facebook Ad Manager Dashboard
- Define the best conversion event and daily budget for your ads
- Conversion event and daily budget: Step by Step Optimization
- How to choose the Ad Schedule
- Best tactics to choose your target audience updated
- Detailed Targeting
- Detailed Targeting Example (Fully explained)
- Optimization and Delivery
- Optimization and delivery: Cost Control
- Optimization and delivery: When you get charged - 3
- Master the ad placements
- How to set up your ad
- How to read data and which metrics are important
- How to create an ad with thousands of likes and shares updated
- How to set up a (really) efficient retargeting campaigns Updates
- When to kill an ad
- When and How to scale your campaigns
- How to boost your sales using lookalike audiences
