Explore Commerce Strategies

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Free Online Course: Explore Commerce Strategies provided by Trailhead is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Learn about the trends shaping ecommerce, and the tools and strategies for achieving success.

    • Understand the latest trends shaping B2C and B2B ecommerce.
    • Use first-party data to make better business decisions and thrive in the digital world.
    • Transition to direct to consumer (D2C) and build on the consumer connection to your brand.
    • Learn how planning and team alignment accelerate your B2B storefront implementation.

Syllabus
    • The State of Commerce
      • Assess the State of B2C Commerce
      • Examine Trends Impacting B2B Commerce
    • First-Party Data for Commerce
      • Understand the Importance of First-Party Data
      • Personalize Marketing and Online Buying Experiences
    • The Direct-to-Consumer Business Model
      • Evaluate Your D2C Readiness
      • Bring Your D2C Team Together
      • Create Customer-Centric Experiences
    • Implementing Ecommerce for B2B Businesses
      • Assess Business and Customer Needs
      • Align Your Team