Evolve Your Marketing Strategy with Artificial Intelligence

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Free Online Course: Evolve Your Marketing Strategy with Artificial Intelligence provided by Trailhead is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Take your digital marketing to the next level with Einstein for Marketing Cloud.

    • Get to know the Einstein features in Marketing Cloud.
    • Use AI to create smarter marketing campaigns and scale your business.
    • Use AI to target ads, identify new audiences, and track performance.
    • Track and analyze social sentiment and images using AI in Social Studio.

Syllabus
    • Einstein for Marketing Cloud Basics
      • Get Started with Artificial Intelligence for Marketers
      • Explore Marketing Use Cases for Artificial Intelligence
      • Improve Performance with Einstein for Marketing Cloud
      • Personalize Interactions with Einstein for Marketing Cloud
    • Artificial Intelligence for Marketing
      • Get to Know AI
      • Scale Your Marketing With AI
    • Artificial Intelligence for Advertisers
      • Advertise with AI
      • Target Ads Using Smart Data
      • Track Your Ad Success
    • Artificial Intelligence for Social Media
      • Use Einstein Social Insights
      • Implement Einstein Vision