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The course provides foundational knowledge on various aspects of entrepreneurial venture creation and management during its life-cycle. It has been designed to address multidisciplinary audiences. The objective of the course is to teach key issues faced by entrepreneurs and managers at different stages of the life-cycle of an enterprise and is relevant both for aspiring entrepreneurs and for decision makers in established enterprises. Topics can be classified in some major themes such as : Making a choice to create an entrepreneurial venture, current trend of technology entrepreneurship, how to start a start-up, identifying opportunities, factors driving competitive advantages, organizational structure, basic knowledge of financial statements and project report,introductory knowledge on marketing management, human resource management, & strategic management, risk analysis, legal aspect of business, how to raise fund during life-cycle of a new ventures.INTENDED AUDIENCE : All students with education up to higher secondary can take up this course.PREREQUISITES : NoneINDUSTRY SUPPORT : All start-ups, companies in emerging technology domains, companies adopting ‘corporate entrepreneurship’, professionally managed companies
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Week 1: Introduction Dhirubhai Ambani & Sofia
Myths & Realities about entrepreneurship
entrepreneurial qualities
Why start-ups fail?
Week 2: Mission, vision, entrepreneurial qualities – I Mission, vision, entrepreneurial qualities – II
Value proposition
Business Model canvas
Business model generation
Week 3: Competitive advantage Lean start-up – 1 Lean start-up – 2 Team and early recruit Legal forms of businessWeek 4: Marketing management 1 Marketing management 2 Market research –I Market research –II
Market research –Example
Week 5: Introduction to financial statements Profit & Loss statement
Balance sheet
Cash flow
Example – 1
Example – 2
Cost-volume-profit & Bread-Even analysis
Capital budgeting
Week 6: Business plan-I Business plan-II
Pitching
Go-to-market strategies
Does & Don'ts
Week 7: How to innovate Design Thinking
Design-Driven Innovation, Systems thinking
Open innovation, TRIZ
How to start a start-up?
Week 8: Government incentives for entrepreneurship (1 lecture) Incubation, acceleration
Funding new ventures – bootstrapping, crowd sourcing,
angel investors, VCs, debt financing (3), due diligence
Legal aspects of business (IPR, GST, Labour law)
Week 9: Cost, volume, profit and break-even analysis
Margin of safety and degree of operating leverage
Capital budgeting for comparing projects or opportunities
Product costing
Product pricing
Week 10:Funding new ventures – bootstrapping, crowd sourcing,
Angel investors, VCs, debt financing (3), and due diligence
Incubation and acceleration
Government incentives for entrepreneurship
Project cost and Financial Closure
Week 11:Dos & Donts in entrepreneurship
Growth Hacking
Growth Strategy
Legal aspects of business (IPR, GST, Labor law)
Negotiation skill
Week 12:Human Resource management in startups
Pivoting
Entrepreneurial cases
Risk assessment and analysis
Strategy management for entrepreneurial ventures
Factors driving success and failure of ventures
Concluding remarks
