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Entrepreneurship Capstone

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Free Online Course: Entrepreneurship Capstone provided by Coursera is a comprehensive online course, which lasts for 6 weeks long, 9-10 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from Coursera.

University of Maryland, College Park via Coursera
6 weeks long, 9-10 hours worth of material
Upcoming
Overview

  • Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.

    With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

Syllabus

    • Defining the Opportunity
      • Value innovation, your solution, and your initial business model canvas
    • Discovering the Customer
      • Discovering the customer and interviewing customers
    • Understanding Customers
      • Analyzing customers
    • Creating the Marketing and Sales Strategy
      • Marketing mix, sales forecasting, and managing the sales pipeline
    • Refining the Solution
      • Product fit, validation, and scaling.
    • Crafting the Business Plan
      • Creating a business plan

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