Overview
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Build an effective brand on LinkedIn. Discover how to represent your company—and your employees—in a way that builds your credibility and your business.
Syllabus
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Introduction
- Introduction to employer branding on LinkedIn
- Understand the new buyer's journey
- Design a strong company page
- Company page features
- Company culture and your page
- Driving engagement
- Content sharing best practices
- Setting up admins
- Content schedulers
- Amplify organically and with ads
- Four ways to increase followers
- Employee profiles and your brand
- Is a social sharing policy needed?
- Employee profile best practices
- Creating branding templates
- Personal profiles and your company page
- Corporate culture with updates
- Mining your inbox
- Launching an employee branding initiative
