Email Marketing: Drip Campaigns

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Free Online Course: Email Marketing: Drip Campaigns provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Email Marketing: Drip Campaigns is taught by Sam Dey.

Overview
  • Learn how to run successful drip campaigns to retarget your customers with marketing automation.

Syllabus
  • Introduction

    • Drip marketing explained
    • Recommended software
    1. Relationship Marketing
    • Email marketing basics
    • Lead magnets
    • Nurturing your leads
    2. Creating Your Campaigns
    • Drafting your emails
    • Email automation
    • Email content
    3. Your Sales Funnel
    • What is a sales funnel?
    • Landing pages
    • Content
    • Remarketing
    4. An Effective Drip Campaign
    • Measuring results
    • Segmentation
    Conclusion
    • Next steps