Digital Marketing with Google Ads (AdWords) Taught by a Former Googler - Updated June 2020

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Free Online Course: Digital Marketing with Google Ads (AdWords) Taught by a Former Googler - Updated June 2020 provided by Skillshare is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Digital Marketing with Google Ads (AdWords) Taught by a Former Googler - Updated June 2020 is taught by Ben Lund.

Overview
  • Create your Google Ads account and start driving customers for your business. This consists of nearly two hours of content, covering all the basics and best practices to drive customers via Google Ads. 

    Follow the steps outline and feel free to ping me with results, feedback or questions! I can be reached at [email protected] Further, I will send a certificate of completion once you do the following:

    1. Take the course
    2. Submit a question / comment on our DIY Digital Strategy Forum, which I review frequently. 

    I ask as posting a question is some form of classroom participation. Once you do the above two, I'll email a certificate of completion.

    I'm sharing these how to videos based on our experiences managing Google Ads for our clients at Rise Marketing Group and from my experiences when I was at Google from 2014 - 2018.

    Within this class you'll learn the following:

    How to Create your Google Ads Account

    Create your Search Campaign

    Display Campaigns including Retargeting

    Advertise on YouTube with Video Ads

    Measure what you Advertise to Know your Return on Investment

    Course certificate below - email me upon completion at [email protected]

Syllabus
    • Introduction
    • Marketing Forum
    • Google Account Creation and Search Campaign
    • Introduction to Measurement
    • Setting up Appropriate Measurement
    • Introduction to Display Ads
    • Display Advertising on the Google Display Network
    • Video Ads on YouTube
    • Find Google Ads Coupons
    • Recommended Columns for Google Ads
    • Recap and Recommendations on Where to Invest your Ad Spend
    • Marketing Forum Reminder