Overview
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Explore tools and easy-to-use strategies to create a successful digital marketing campaign from scratch.
Syllabus
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Introduction
- Key tools to create a digital marketing campaign
- What you should know before watching this course
- Set marketing campaign SMART goals with Airtable
- Determine campaign target market with Google Analytics
- Specify a budget for your digital marketing campaign
- Determine channels and messaging
- Develop a content plan in Airtable
- Create marketing campaign content with Canva
- Perform keyword research with Ubersuggest
- Prepare website landing pages with WordPress
- Run pay-per-click (PPC) advertising with Google Ads
- Post to Instagram, Twitter, and Facebook with Hootsuite
- Perform email marketing with HubSpot
- Find affiliates and influencers for your campaign
- Add goal tracking to Google Analytics
- Review campaign performance with Google Analytics
- Reevaluate your campaign goals
- Continue to refine your marketing techniques
