Overview
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Meet the growing demand for digital freelancers by building your personal brand and starting a successful online business.
Syllabus
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- Freelancing 101 and Preparing to Market Yourself
- This course will discuss the fundamentals of digital freelancing by outlining the benefits and disadvantages of working for yourself, as well as the main differences between working as a freelancer versus a traditional role. In addition to establishing the mindset and skills of a freelancer, this course will teach how to market yourself as a freelancer by creating your personal business identity and brand, using social media in a strategic way to find clients and creating a portfolio website targeted towards client acquisition.
- Managing Freelancing Projects
- This course covers the freelancing project journey end-to-end, starting with how and where to find clients and ending with the process of closing out a project with a client. It covers best practices for each stage in a freelancing project as well as bootstrapping a freelancing career. This course draws on learnings from practical experience and considers a variety of real-life scenarios and strategies that freelancers are likely to navigate.
