Digital Copywriting Fundamentals

Refine your digital copywriting skills with the Chartered Institute of Marketing

Whether you already work in content or are just beginning your career in copywriting, this three-week course will equip you with the skills you need.

Guided by industry experts through the basics of digital copywriting, you’ll gain insider knowledge about what makes engaging digital content and learn how to create a variety of content types that connect with your target audience.

Explore digital content types

Digital copywriters need to understand a broad variety of content types and their appropriate use within the marketing funnel.

You’ll explore the different types of long-form and short-form content, before moving on to examining website development processes.

Using case studies, you’ll analyse the role of a digital copywriter in creating standout user experiences and delivering conversions.

Write perfect copy for any digital channel

Whether writing for social media, email, or websites, you’ll learn how to ensure your tone of voice is pitched perfectly for your target audience.

You’ll discover best practice techniques to boost audience engagement, including creating a buyer persona and identifying the right digital channels for your brand and purpose.

Learn how to write for Search Engine Optimisation (SEO)

With organic search making up around one-third of all digital business traffic, SEO is vital to ensure your content reaches its target audience.

You’ll examine how search engines rank content and learn about the five basic SEO principles. You’ll learn to identify and use the right keywords, increase rankings, and boost conversions.

By the end of this course, you’ll have the skills to produce a variety of engaging, targeted online content that ranks in organic searches.

This course is designed for anyone wanting to understand the fundamentals of digital copywriting.

It’s particularly suitable for those working in digital, brand, or marketing communications, or anyone wanting to pursue a career in marketing or copywriting.