Digital Consumer Search and Marketing

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Digital Consumer Search and Marketing provided by Coursera is a comprehensive online course, which lasts for 17 weeks long, 4 hours a week. Digital Consumer Search and Marketing is taught by Athanasia Lampraki, Evangelia Katsikea and Tana Licsandru. Upon completion of the course, you can receive an e-certificate from Coursera. The course is taught in Englishand is Paid Course. Visit the course page at Coursera for detailed price information.

QMUL via Coursera

17 weeks long, 4 hours a week

20th, Oct 2022

Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web AnalyticsEmail Marketing.

Syllabus

Course 1: Foundations of Digital Consumer Search and Marketing
- Offered by Queen Mary University of London. This course will develop your understanding of the fundamentals of digital marketing and how it ... Enroll for free.

Course 2: Reshaping Consumer Search
- Offered by Queen Mary University of London. In this course, you will focus on reshaping digital consumer search. In particular, you will ... Enroll for free.

Course 3: Reimagining Consumer Experience
- Offered by Queen Mary University of London. In this course, you will focus on the implementation and practice of a connected digital ... Enroll for free.

Course 4: Sensing Consumer Insights
- Offered by Queen Mary University of London. In this course, you will focus on measuring the effectiveness of a digital marketing strategy ... Enroll for free.

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Language

English
Certificate
Certificate Available
Date of Start
20th October, 2022
Level
Beginner
Price
Paid Course
Provider
Coursera
Taught By

Athanasia Lampraki, Evangelia Katsikea and Tana Licsandru
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Digital Consumer Search and Marketing

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