Digital Advertising Strategy

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Digital Advertising Strategy provided by Coursera is a comprehensive online course, which lasts for 22 weeks long, 2 hours a week. Digital Advertising Strategy is taught by Chris J. Vargo and Harsha Gangadharbatla. Upon completion of the course, you can receive an e-certificate from Coursera. The course is taught in Englishand is Paid Course. Visit the course page at Coursera for detailed price information.

University of Colorado Boulder via Coursera

22 weeks long, 2 hours a week

24th, Oct 2022

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.

Syllabus

Course 1: Introduction to the Digital Advertising Landscape
- Offered by University of Colorado Boulder. The digital advertising landscape is complex. There are many different types of ads, including: ... Enroll for free.

Course 2: Search Advertising
- Offered by University of Colorado Boulder. Consumers search for virtually everything. This includes the things that small businesses do, ... Enroll for free.

Course 3: Social Media Advertising
- Offered by University of Colorado Boulder. Social media platforms are driven by digital advertising. As a result, social media advertising ... Enroll for free.

Course 4: Native Advertising
- Offered by University of Colorado Boulder. Native advertising is a niche form of advertising that leverages the design and format of news ... Enroll for free.

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Language

English
Certificate
Certificate Available
Date of Start
24th October, 2022
Level
Beginner
Price
Paid Course
Provider
Coursera
Taught By

Chris J. Vargo and Harsha Gangadharbatla
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