Overview
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Learn how to make a compelling fundraising video for your nonprofit.
Syllabus
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Introduction
- Developing a fundraising video
- Making people care
- Choosing your numbers and embracing your limitations
- Defining your story
- Defining your audience
- Discovering your resources
- Building your script
- Capturing your audience
- Keeping the audience’s attention
- What is going to make the most impact
- The call to action
- Plan of attack: Production
- Produce
- Syndication
- The residual value of your video
