Overview
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Global strategy expert and author Anil Gupta provides a primer on competitive strategy: being faster, better, and cheaper than the competitors in your market.
Syllabus
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Introduction
- How do you stack up against your competitors?
- Competitive advantage is always relative
- Competing through disruption
- Competitive advantage is never permanent
- The two faces of competitive advantage
- Understanding industry dynamics
- Managing complementors
- Deep customer alignment
- Focus on the entire purchase-and-consumption cycle
- Superior value-chain architecture
- Relationship advantage
- Competing through innovation
- Scale and scope advantages
- Finding your alpha
- From strategy to action
