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Develop Your Marketing Skills

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Free Online Course: Develop Your Marketing Skills provided by LinkedIn Learning is a comprehensive online course, which lasts for 15 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Develop Your Marketing Skills is taught by Drew Boyd, Brad Batesole, Corey Koberg, David Booth, Brian Honigman, Brian Honigman, Anson Alexander, Martin Waxman, MCM, APR and Matt Bailey.

via LinkedIn Learning
15 hours worth of material
Self Paced
Overview

  • Learn how to use effective content and digital marketing techniques to support your objectives and maximize the return on your marketing dollars. Learn about principles and methods for showing, promoting, and selling products or services, including marketing strategies and tactics.

    • Learn the foundations of digital marketing.
    • Develop your social media marketing skills.
    • Identify new opportunities for online marketing.

Syllabus

    • Course 1: Marketing Foundations
      • Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.
    • Course 2: Digital Marketing Foundations
      • Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
    • Course 3: Google Universal Analytics Essential Training (2020)
      • Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
    • Course 4: SEO Foundations
      • Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
    • Course 5: Content Marketing Foundations
      • Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
    • Course 6: Social Media Marketing Foundations
      • Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
    • Course 7: Marketing Tools: Digital Marketing Tools and Services
      • Learn about top digital marketing tools and why choosing the right tool or service is so important.
    • Course 8: Social Media Marketing: Strategy and Optimization
      • Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
    • Course 9: Building an Integrated Online Marketing Plan
      • Learn how to build an integrated online marketing plan for your organization that considers all your channels, customers, goals, and values.

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