Overview
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Discover how you can develop, maintain, and evolve an authentic brand. Learn how a brand that lives its values can create deep connections with its clients and customers.
Syllabus
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Introduction
- The power of truth
- Who are you?
- Find your focus
- Who are your competitors?
- What can you build off of?
- What does authenticity mean to your customers?
- Who needs your brand?
- Do you have the right brand personality?
- Is your brand focused and flexible?
- Does authentic mean original?
- How can you be imperfect?
- Where can you be good?
- Being the guide in your story
- Being clear on what you promise
- The need for a road map
- Consistency is a building block
- An authentic brand lives its values
- Authenticity that evolves
