Overview
-
Get a practical guide to implementing design thinking in your organization: who to involve, what activities to perform, and how to prototype better products.
Syllabus
-
Introduction
- Applying design thinking
- The focus of solving user problems
- Who should be involved?
- Get commitment to attend and participate
- Find a location and gather supplies
- Identify the pain points: Watch real users
- Experience mapping: Show the customer journey
- Extracting the pain points
- Pain points to goals
- Personas: An idea everyone can get behind
- Don't build your first idea: Ideate
- Scenarios: How will your idea be used
- Paper prototypes: The fastest way to test your ideas
- Usability testing: Show your prototypes to customers
- Iterate: Make changes based on what you learn
- Planning is the missing link
- Creating a story map
- Minimum usable product
- Design thinking isn't a magic process
- Design thinking isn't just for design agencies
- Design thinking gives you confidence
- Additional resources to support your design thinking process
