Overview
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Competitors are a sign of a thriving market. Learn strategies for identifying and evaluating competitors to discover where opportunities lie to fill gaps in the marketplace.
Syllabus
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Introduction
- What it means to define and segment competition
- Handling indirect competition
- Understanding wallet share
- Creating a competitive binder
- Competition: You must have some
- Too much competition?
- Nutrition bar market case study
- Defining and segmenting your competition in action
