David Axelrod And Karl Rove Teach Campaign Strategy And Messaging

Class Trailer
Class Sample
1. Introduction
2. Starting a Campaign
3. Assessing Your Candidate
4. Researching Your Opponent
5. Working on a Campaign
6. The Campaign Plan
7. Understanding the Electorate and Targeting Voters
8. Polling and Focus Groups
9. Budgeting and Fundraising
10. The Campaign Message
11. Campaign Messaging Case Study
12. Public Appearances
13. Getting Your Message Out
14. Harnessing Social Media
15. Direct Mail
16. Slogans and Logos
17. Supporting Your Candidate
18. Mobilizing Volunteers
19. Debates
20. Keeping the Campaign on Track
21. Identifying Influencers
22. The End of the Race
23. The Current State of Politics
24. Parting Words