Overview
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Showcase your marketing data in engaging ways. Get tips for reducing mental tasks for your audience, highlighting the data that matters most, establishing context, and more.
Syllabus
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Introduction
- Marketing reporting
- The three rules
- Reducing mental tasks
- Removing non-data ink
- Removing redundant data ink
- Using color
- Typography
- Creating a dashboard
- Showing ROAS
- Showing a trend over time
- Highlighting datapoints
- The three sins of context
- Which visualization to use and when
- Moving charts to PowerPoint
- Structuring reports
- Creating templates
- The wrap-up
