Overview
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Learn strategies to successfully plan, design, and execute a crowdfunding campaign for your independent film.
Syllabus
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Introduction
- Welcome
- My crowdfunding campaigns
- What is crowdfunding?
- Why crowdfund?
- Types of crowdfunding
- Recommended crowdfunding platforms
- Continuous crowdfunding platforms
- An equity crowdfunding platform
- Before you decide to crowdfund
- Finding and researching your audience
- Enlisting help
- Campaign length and multiple campaigns
- The importance of a complete film budget
- What should your funding goal be?
- The importance of your pitch video
- Creating a proof of concept and finding a hook
- Production values and length
- Video Case Study: The Broken Continent
- Video Case Study: Of Dice and Men
- Compelling visuals
- Campaign content guidelines
- Campaign transparency and building trust
- Perk guidelines
- Digital rewards
- Physical rewards
- Experiences and other perks
- Designing and pricing your perk levels
- Kicking it off and closing it out
- Using social media and other market outlets
- The importance of updates
- The dreaded lull
- Perk fulfillment strategies
- Keeping your contributors happy
- Wrap up and further resources
