Overview
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Do you want your brand to stand above your competitors, while you make that sweet cash? You need a compelling and unique difference! Join Emmy Award winning designer and brand strategist of Bad Bitch Branding, Haylee Powers, to learn more about how to take a commodity and create a brand with a Unique Selling Proposition. Branding is all about highlighting your unique attributes while telling a compelling story. Learn how to rise above your competition by creating a compelling Unique Selling Proposition that brings customers to you!
You will learn:
- What is Branding?
- Why we need Branding
- Neuroscience and Branding
- The Unique Selling Proposition
- Creating the Unique Selling Proposition (4-5 categories)
- Writing the one-sentence USP
- Testing the Unique Selling Proposition
- Making your USP tangible in all touchpoints
This class is for beginners looking to make their brand or business stand apart in a compelling and powerful way.
