Overview
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Learn the concepts and steps behind creating a photography portfolio that showcases your work and conveys your personal brand.
Syllabus
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Introduction
- Welcome
- What is a portfolio and why does it matter?
- Top 3 things every portfolio needs
- Clarify and define your vision
- Examine and evaluate your work
- Defining your motivation
- Setting specific goals
- Nobody pays for a portfolio
- 5 stages of development
- Make your own road map
- Finding the right fit
- Building a mood board
- What is your brand's point of view?
- Developing a manifesto or mission statement
- Importance of a bio
- Finding a domain name
- 3 ways to build a website
- Survey of popular portfolio platforms
- Buying a domain name
- Creating a visual identity and the power of iteration
- Visual identity resources
- Building a website can be intimdating
- Creating a visual identity in Photoshop
- Batch processing layer comps
- Preparing the images in Lightroom and Photoshop
- Building the portfolio website
- Finishing the portfolio website
- Launch strategy
- Simple and effective Instagram strategies
- Sharing and showcasing your work on social
- The value of the printed portfolio
- Print and promo cards
- Portfolio review and revision
- Next steps
