Copywriting for Creatives: Write Professional Marketing Copy for Etsy and Beyond

Calling all creative entrepreneurs. Are you looking for simple techniques to improve your copywriting, so you have more time to spend doing what you love?

This is the class for you!

The copywriting skills you’ll learn in this class will help you attract new customers to your Etsy shop or website and make more sales, while remaining true to your brand and avoiding cheesy sales techniques.

This is my most comprehensive beginners’ copywriting course yet on Skillshare – and it’s especially for creative entrepreneurs like you.

You’ll learn:

• Branding: How to tell your brand story in a way that’s engaging and concise
• The secret to selling – without the sleaze
• Appealing to all five senses - why it's important and how to do it
• Ways to describe your work accurately and authentically in Etsy product descriptions
• How to speed up your copywriting using a versatile formula used by professionals
• Powerful hacks for keeping your copy clear and concise
• SEO copywriting basics
• Key principles for writing social media posts
• Common mistakes – and how to avoid them

Real-life examples, step-by-step walkthroughs and free online tools and resources will help you put your new skills into action.

Is this class right for you?

• I write my own marketing copy for my creative business
• I have a good grasp of English and some basic marketing knowledge
• I’m looking for simple, powerful copywriting techniques I can start using straight away

Yes? Great! The skills you’ll learn in this class will take your copywriting to the next level and free up more of your precious time to spend on the creative side of your business.

No sound needed! Give your headphones a break and enjoy accurate captions and fully visual walkthroughs.

TOOLS AND RESOURCES

Here are the various free online tools and resources I recommend in the different lessons. Do you have your own recommendation? Share it in the Discussions section.

Creative Copy in Action Cheat Sheet (to help you with your class project)

Telling Your Brand Story – Active-v-passive voice article
Shh... the Secret to Selling – Target reader guide
Writing Product Descriptions – Seduce your reader blog
AIDA Copywriting Formula – Headline Analyzer
Easy Hacks for Clear Copy – Hemingway
SEO Copywriting – Yoast's SEO blog
Writing for Social Media – Social media post guide
Common Mistakes – Readability Test Tool

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Theme music by The Clarendons