Search
Cancel
Sign In

Content Marketing Masterclass

Go to class
Write Review

Free Online Course: Content Marketing Masterclass provided by Skillshare is a comprehensive online course, which lasts for 3-4 hours worth of material. The course is taught in English and is free of charge. Content Marketing Masterclass is taught by Brad Merrill.

via Skillshare
3-4 hours worth of material
Self Paced
Overview

  • Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.

    I've spent more than a decade working at the intersection of business and media, which has given me a unique competitive advantage as we've entered this world where every company is expected to be a media company.

    In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to market your business in the digital age.

Syllabus

    • Welcome To The Course!
    • [Marketing] What Is Marketing?
    • [Marketing] How Marketing Has (And Hasn't) Changed
    • [Marketing] Understanding the Cognitive Buying Journey (And Funnels!)
    • [Marketing] A Word Of Warning
    • [Content Marketing] What Is Content Marketing?
    • [Content Marketing] Defining Your Goals
    • [Content Marketing] The Importance Of Storytelling: How To Tell Compelling Stories
    • [Content Marketing] How To Create Detailed Buyer Personas
    • [Web Design] Why Good Design Matters
    • [Web Design] The Importance Of Responsive Design
    • [Web Design] How Minimizing Your Design Can Maximize Your Results
    • [Web Design] Why You Should Be Using Landing Pages (And When)
    • [Web Design] Baking Social Proof Into Your Site
    • [Web Design] Planning For Edge Cases
    • [Web Design] Why I Recommend Using WordPress
    • [Content Ideas] The Importance Of A Reliable Ideation System
    • [Content Ideas] Creation Begins With Consumption
    • [Content Ideas] Conducting A "Brain Dump"
    • [Content Ideas] The #1 Tool For Content Research And Competitive Analysis
    • [Content Ideas] Questions Straight From Your Target Audience
    • [Content Ideas] Eavesdropping On Niche Communities
    • [Content Ideas] How Your Existing Audience And Content Can Help You Generate New Ideas
    • [Copywriting] The Importance Of Effective Writing
    • [Copywriting] How To Write Perfect Headlines
    • [Copywriting] Matching Your Audience's Tone & Vocabulary
    • [Copywriting] Maintaining Focus With Your Content
    • [Copywriting] How To Write A Call-To-Action
    • [Copywriting] How Grammatical Errors Can Cripple Your Marketing Efforts
    • [Copywriting] How To Become A Better Writer
    • [Types Of Content] Content Types Intro
    • [Types Of Content] How To Create Epic List Content
    • [Types Of Content] Teaching Your Audience With Tutorials
    • [Types Of Content] Two Approaches To Q&A Content
    • [Types Of Content] Interviews & Profiles
    • [Types Of Content] Combining A List With A Roundup
    • [Types Of Content] How To Create Valuable Reviews & Comparisons
    • [Types Of Content] Working News Into Your Content Strategy
    • [Types Of Content] Creating Valuable Roundups & Resource Lists
    • [Types Of Content] Thought, Opinion, & Controversy
    • [Types Of Content] Stories As A Content Format
    • [Types Of Content] Statistics & Original Research
    • [Types Of Content] Presenting Complex Data For Visual Learners
    • [Types Of Content] How To Write A Case Study That Turns Readers Into Buyers
    • [Repurposing] Content Formats
    • [Repurposing] How To Generate An Endless Stream Of Fresh Content
    • [Repurposing] Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
    • [SEO] A Brief Introduction To SEO
    • [SEO] Understanding Search Engines
    • [SEO] Basic Site Setup For SEO
    • [SEO] Titles & Meta Descriptions
    • [SEO] Themes & Template Settings
    • [SEO] How To Select The Right Keywords And Create High-Ranking Content On Any Topic
    • [SEO] Does Keyword Density Matter?
    • [SEO] Internal Links
    • [SEO] Image Optimization
    • [Promotion] Why Promotion Is Important
    • [Promotion] Strategic Collaboration
    • [Promotion] A Simple Way To Get Leading Influencers To Share Your Content
    • [Promotion] Teasing Your Content On Social Media
    • [Promotion] How To Get Your Content Featured In Popular Resource Lists
    • [Promotion] Don't Neglect This Free Source Of On-Demand Traffic
    • [Promotion] How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
    • [Promotion] An Extremely Effective Way To Significantly Grow Your Audience Overnight
    • [Email] Why An Email List Is Essential For Your Content Marketing Strategy
    • [Email] How To Entice People To Opt In To Your List
    • [Email] Standard Opt-In Forms
    • [Email] High-Profile Opt-In Forms
    • [Email] How To Turn Commenters Into Subscribers
    • [Email] A Counterintuitive Strategy To Increase Your Conversions
    • [Email] Using Social Proof To Grow Your Email List
    • [Email] Nurturing Your List: The Key To Maintaining Relationships Over Time
    • [External Channels] External Marketing Channels Intro
    • [External Channels] Facebook Pages & Ads
    • [External Channels] The Perfect Facebook Ad Funnel (For Leads)
    • [External Channels] Facebook Groups
    • [External Channels] Marketing On Twitter
    • [External Channels] Marketing On Instagram
    • [Measuring Results] The Importance Of Data
    • [Measuring Results] Which Data Should You Be Monitoring?
    • [Measuring Results] Moving Forward: What To Do With Your Data
    • The Next Steps

← Prev Next →
0, based on 0 Course votes at GetYourEducation

Start your review of Content Marketing Masterclass

Add review ->
Related courses by Level

3D Wooden Textiles for Beginners

Beginner
Provider: Domestika
Language: English

Digital Brand Strategy: Elevate The User Experience

Beginner
Provider: Domestika
Language: English

Flavorful Food Illustration with Watercolor

Beginner
Provider: Domestika
Language: English

FPGA computing systems: Background knowledge and introductory materials

Beginner
Provider: Coursera
Language: English

Freehand Sketching with Acrylic and Watercolor

Beginner
Provider: Domestika
Language: English

Fundamentals of the Chinese character writing. Part 2

Beginner
Provider: Coursera
Language: English
Browse by subject
Browse by provider
Browse by university
Browse by institution
College Rankings