Overview
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Learn how to apply top content marketing best practices to social media.
Syllabus
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Introduction
- Accelerate your content marketing on social media
- Finding the right audience
- Finding the right content types
- Finding the right features
- Finding the right advertising
- Teasing content
- Encouraging content sharing
- Advertising content
- Planning a cadence of content updates
- Creating unique content for social media
- Setting the right tone for engagement
- Encouraging user-generated content
- Researching an influencer's audience
- Understanding an influencer's brand
- Creating an influencer campaign
- Using an influencer program service
- Content marketing on YouTube
- Content marketing on LinkedIn
- Content marketing on regional social networks
- Tracking reach to the right audience
- Tracking social media engagement
- Tracking social media sentiment
- Next steps
