Overview
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Learn the ins and outs of using a blog as part of a business marketing strategy.
Syllabus
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Introduction
- Why a business blog?
- What blogging means today
- Your business as a publisher
- Developing your blog idea
- Blogging and your business goals
- Selecting and designing your blog
- Choosing your editor and team
- Establishing editorial guidelines
- Setting up your workflow and approvals process
- Organizing your content
- Writing and optimizing your posts
- What to include in your multimedia mix
- The online news hub
- Curation, guest blogging, and syndication
- Marketing and promoting your blog
- Measuring success and adapting
- Next steps
