Overview
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Learn how to build a strong brand for your consulting business.
Syllabus
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Introduction
- How a strong brand can build your business
- Why brand matters for solo consultants
- What is a consulting brand?
- Define your unique positioning
- Develop your brand messaging
- How to distinguish paid vs. earned awareness
- Choose your brand channels to reach your target audience
- Adjust your brand channels using data and feedback
- Nurture your network to strengthen your brand
- What it means to be a thought leader
- How to become a content machine
- When to charge for thought leadership
- Is your brand working if you're famous but not making money?
- How to make brand-building a habit
- Evolving your brand
- Next steps
