Overview
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Learn how to validate product ideas by identifying an audience, sourcing participants, conducting user interviews, and analyzing the results.
Syllabus
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Recruiting Participants
Learn why interviews are important, how to find participants and what to look for in your users.
Chevron 5 steps-
Why Research?
0:58
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Identifying Your Target Audience
3:14
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Creating Screening Questions
2:09
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Finding Participants
2:38
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Review Recruiting Interview Participants
7 questions
Interviewing
Learn the process of crafting great questions and conducting interviews. You'll also learn what to avoid in your questions so that you receive open, honest and useful answers.
Chevron 8 steps-
Introduction to Interviewing
2:59
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Ask the Right Questions
3:23
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Follow-ups
1:11
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Identify Leading Questions
1:33
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Review Leading Questions
6 questions
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What to Avoid
1:30
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Example User Interview Transcript
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Review the Interview Process
5 questions
Analysis
With the interviews complete, you now need to organize and analyze your findings, so you can come up with clear insights to direct the next stage of your design work.
Chevron 4 steps-
Making Sense of it All
2:36
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Affinity Diagramming
2:54
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Is the Product Needed?
0:45
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Review Analyzing User Interviews
5 questions
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